Filling the void with a quality, honest marketing service in Perth, Western Australia
Recently we have seen a surge of "digital marketing agencies" running paid ads for clients because "search engine optimisation marketing is dead". Well all we can say is they are wrong. While paid traffic has its place in an overall marketing strategy, the truth is about 50% of people running paid ads aren't profitable.
Lots of "digital marketing agencies" have moved to paid ads because their poor SEO strategy doesn't work in 2018 and they are more interested in making quick cash off you rather than working with you on real results. Most businesses don't have the systems in place to track conversion rates correctly and generally, they are just wasting money. Let me ask you this, would you rather sink money into renting a house and get kicked out when you stop paying? or would you rather own the land the house is built on?
Lets break down the cost of what it takes to run paid ads on ONE KEYWORD
Lets take the search term "plumbers Perth northern suburbs". As you can see the search volume per month for that term is 320 and the Cost Per Click (CPC) is $27AUD.... Per click!, everyone who just CLICKS on your ad will cost you $27.
Do you honestly think every single one of those clicks to your company site is going to be a high ticket customer? Of course not!. Not to mention that 71% of the total google organic search engine optimisation SEO traffic is going to the number 1 spot.
Now remember that is just 1 keyword search term out of hundreds or even thousands that are getting monthly traffic. Not everyone is searching for that same term, so multiply that original $27 figure by 10 or even 20. You could be out of pocket hundreds of dollars per day!
Think about when you are searching for something on google, are you going and clicking on the ads or are you going to the trusted organic results and the map results?
These Google map results are ORGANIC, SEO DRIVEN RESULTS. These are usually made up by people with a real trusted business or services who has been around for a long time and aren't just here for a quick cash grab and dash. The Best SEO in Perth can get your business to the top of these results and get your company site showing online to more people.
This is what makes SEO Perth an INVESTMENT into your business rather than a straight up expense. This is why smart businesses who want their company and site to stay around for a long time invest in trustworthy SEO. Scams, get rich quick, poor quality pop up business and websites generally only pay for local ads. The only real benefit PPC has over SEO is you can get clicks and some leads quickly, but do you want your business to be around for today or do you want to be around for a long time?